We, as the lives on Gaia, share the future. Given the deteriorating situations of Gaia, the effort by a limited number of people is not enough to maintain and pass the healthy Gaia to our children’s generation. Everyone in the society has to take action.
Gaia Initiative promotes collaboration with every stakeholder of the society, i.e. individuals, corporations, academia, governments, and other non-profit organizations. The Initiative places a particular emphasis on the role of corporations. Their impact on the society is significant. Gaia Initiative works with corporations in order to stimulate their awareness and actions.
In the 20th century, especially during the rapidly growing period of 1960-70s, the widely accepted idea was that businesses give a priority to the continuation and growth of the business over environmental protection. Water, air, and natural resources are all considered infinite. However, such a management style had to face serious pollutions and health impacts.
Largely due to environmental legislations, corporations learned to improve their businesses to more environmentally-sound way. Unfortunately, however, many still regard environmental protection as "something extra" that they do only after they generate profits. Environmental protection is still one of the costs that they pay unwillingly.
Recently, shareholders and the society as a whole began to demand CSR (corporate social responsibility). More and more companies engage in various CSR activities and programs. Gaia Initiative wants to push this movement forward so that more corporations regard "G-axis" – respect and gratitude toward Gaia – as one of the corporate goals, in addition to economic achievement.
Gaia Initiative supports innovations and business development of technologies, products, and services that will benefit Gaia. We believe that corporations with G-axis as their core value will eventually prosper in the 21st century.
We call such management style "Gaia Competency Management" (GCM). Always look at business with Gaia in mind. Gaia Initiative strives to create a society in which GCM corporations are accepted, appreciated, and given the shorter path to prosperity.
Countries like China and India are experiencing rapid economic growth. But do you think they should walk the same path as Western Europe, U.S. and Japan, and achieve the growth? "Balance between technological development and environmental protection in emerging countries" is not "their" problem but "our" problem that have to be addressed at global scale.
Thanks to the bitter experiences of pollution and energy-shortage, Japan has developed the world-leading environmental technologies. It is time for Japan to take a leading role to achieve "Balance between technological development and environmental protection in emerging countries". Japan should try to achieve its growth by contributing to the world in this area.
In order to address this global challenge, we need an out-of-box, creative forms of partnership. More countries will be able to achieve independent and sustainable growth when partners respect each other’s strength and needs, and choose a mutually beneficial form of partnership. Gaia Initiative, in collaboration with organizations in various countries, promotes the new forms of global partnership suitable for the 21st century.